Delhaize EOY

All animations were built in After Effects, but the real work was in the problem solving. For 2024 I developed a custom Essential Graphics template to automate a cut-out effect across multiple assets, keeping the workflow clean and consistent without sacrificing quality. For 2025 I used the same logic to crack a bigger challenge: animating individual letters of Delhaize's brand fonts before native support existed in After Effects. One letter, one template, infinite combinations.

The 2025 multi-screen setup added another layer of complexity. With a wide center screen flanked by two vertical panels at a distance, I had the opportunity to use the space between screens as part of the animation itself. By delaying movements across the gap, the visuals felt like they existed in the actual physical space of the stage. It took iterations to get right, but the result was something special.

‍

Each edition delivered around 8 to 12 assets over 2 to 4 weeks. From the welcome sequence to award transitions, every piece had to feel worthy of the stage it played on. Picking a favorite is like choosing between kids. But the lion award transition comes close.

‍